A Study of Consumer Perception of “Ready to Eat” Products...

A Report on A Study Of Consumer Perception Of â€Å"Ready To Eat† Products Among Working Class Women In Erandwane Area In Pune City MASTER OF BUSINESS ADMINISTRATION Introduction Ready to eat food items has already gained wide scope in western world and in recent years it gaining popularity in India. A busy lifestyle has made Indian women very hectic to cook and eat thus â€Å"ready to eat food† items are gaining wide interest. On account of this many firms are seeing this, a golden opportunity. Companies like Haldiram, Nestle, and ITC are already working in this area. In today’s scenario, first came canned foods, frozen foods, and ready to cook and now the era of ready to eat food .Considering the time value for the†¦show more content†¦1. Primary: Primary data is the first hand collection of data. In this study we have used Questionnaire as our instrument for primary data collection. 2. Secondary: Secondary data is the data which is already available and published somewhere. For this study we have used journals, Magazines, related websites. Type of research: Descriptive: Descriptive research includes surveys and fact-finding enquiries of different kinds. The major purpose of descriptive research is description of the state of affairs as it exists at present. So we are using this method as there is no control over the variables; we can only report what has happened or what is happening. Sampling: It is the statistical method of representative data or observations in a group(lot, batch, population, etc.) * Technique : Simple Random Sampling * Sample Size : 50 * Total population : 50,000*(www.wikiprdia.org) Scope of research: 1. The study was based on primary data collected from sample consumers by survey method. 2. The research is done in Erandwane area. 3. The target is for working women in this area. 4. Research location is in Pune city. Limitations: 1. The sample may not totally represent the whole section of the population because of different backgrounds. 2. The reluctancy of the responses from the population. 3. Invalid information . 4. Being college student, weShow MoreRelatedBrand Audit Secondary Research Report4950 Words   |  20 PagesIndian market. As a part of the Brand Exploratory, to analyse and learn about the customer perception, we have carried out focus group discussion, depth interviews and an online survey. These interactions helped us to understand more about how consumers of various age groups view Maggi and the related products. The scope of this study is not limited to Maggi Noodles but for the Maggi line extension products as well. We have also presented the brand elements and images associated with Maggi. An analysisRead MoreMaggi Noodles Marketing Plan2715 Words   |  11 PagesPREFACE This is an assignment on the marketing plan of Maggi Noodles in India. This project focuses on the marketing plan of the product. 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Discrimination and Child Free Essays

How current and relevant legislation and policy affects work with children and young people. Children’s individual needs Quality of care Choice of service Management ; staffing Complaints ; protections Plan to support child, working in partnership with social worker and adhere to policies. Individual needs are met. We will write a custom essay sample on Discrimination and Child or any similar topic only for you Order Now To maximise the chance of positive outcomes for children. All of the policies and procedures by which I work are defined by The Children’s Act 1989 which legislates for England and Wales. All our Safeguarding measures, Health and Safety policies and Child protection procedures must follow the relevant egislations. As a children’s residential home we have to follow The National Minimum Standards too and it is these standards that we are inspected through Ofsted. SCMP3-1. 2 Describe the impact of social care standards and codes of practice on work with children and young people. SCMP3-1. 3 The importance of the United Nations Convention on the Rights of the Child (UNCRC). Children have the right to; Own Privacy, Dignity and Confidentiality. To be looked after and kept safe from harm. To be able to play and not to be used for cheap labour. To be with their birth family or extended family, in absence of, those who would look fter and care for their needs best. Good health care. An adequate standard of living and enough food and water. Disabled children have the right to special care and training. SCMP3-2. 1 The responsibilities of a: Corporate parent. To work with professionals following guidelines set i. e. o put the needs of the child first, seek the same outcomes for the child as you would if the child was your own and safeguard and promote the welfare of the child. Professional carer. To train those who will be in contact with children i. e. foster carers, to ensure the child is best placed/matched with a carer that can attend to their needs, to rovide the child with all services required, ‘e healthcare, dental etc. To ensure child has the bes t start in life and engage in ‘Every Child Matters’ 5 outcomes. What is meant by a duty of care. To take reasonable precautions to safeguard a child in your care from harm or injury by making plans to minimize risk. Use ethics in making decisions with regards to other people’s differing cultural or religious beliefs. Allow the child to risk assess themselves and take reasonable risks as part of normal growing up. Protect a child’s right to dignity and independence. SCMP3-2. 3 The impact of professional relationships on children and young people. PROS Child receives holistic care, feels loved, wanted and safe. Children are never left unsupervised with non CRB checked adults. Risk assessment of equipment ensures safety of the child. Children’s past is kept confidential. Increased self esteem and confidence in child. Everyone works together put the child at the centre of focus, child therefore does not miss out on education and healthcare. CONS A looked after child cannot receive the same bodily contact i. e. no cuddles if child is ill in bed. Child cannot sleep with you when not feeling well or had nightmares. Child not to have bath with you or see you undressed. The child knows they are in care which has a negative impact, they feel neglected. SCMP3-2. 4 Examples of poor practice and unprofessional conduct that may impact on outcomes for children and young people. Not remaining confidential with children’s details/ previous life experiences. Not teaching the child independence. Not teaching child self-hygiene. Calling their parents or extended family names in front of them. Having nothing positive to say to SW or in meetings at school etc. Drinking heavily or taking drugs. Not turning up to parent’s evenings and arranged meetings for the child. Not giving the child choices or allowing them to make their own decisions. SCMP3-2. 5 The actions to take where poor practice and unprofessional conduct are having a negative impact on outcomes for children and young people. Note concerns and date details of poor practice before reporting to Manager (unless complaint against Manager, report to their Manager). Use team meetings to openly discuss and any concerns or issues Whistle blow to head of Social Services, Head Teacher at school etc. , dependent on who the complaint is about. SCMP3-3. 1 The professional responsibility to maintain current and competent practice. Follow legislations and policies making sure they are clear, precise and up to date. Keep all children’s records confidential and all life story work up to date. Update CPD and follow all training. Attend reviews i. e. LAC; PEP; IPP etc. Attend support groups. Ensure chil d nas regular denta other welfare issues. SCMP3-3. 2 I checks and is reterr ed toa specialist it required tor Engage with professional supervision in order to improve practice. See attached supervision SCMP3-3. 3 Seek, and learn from, feedback on own practice from colleagues and children and young people SCMP3-3. 4 The importance of understanding the limits of personal competence and when to seek advice. Everyone has a limit of personal competence; training courses when offered should be taken where possible to ensure that you are competent to do the job and updated in new legislations etc. If we do not understand our own limit, we may take on a task that we are not comfortable with and can cause further harm to the child we may be dealing with, i. e. looking after a child that has been diagnosed ADHD and permanently chastising incorrectly as you have no knowledge of the condition and how best to deal with the child. SCMP3-4. 1 Respect and value the professional competence and contribution of colleagues. I respect and value the professional competence and contribution of colleagues and Managers. All Residential Child Care workers have been trained to do the Job they do, putting the child’s interests first and providing support for Young people. Residential Child Care workers have a great knowledge of what children’s needs in care are and encourage/support carer’s to follow their lead in providing holistic care. SCMP3-4. 2 Rights and expectations as a professional and how to assert them. As a professional I have a right to challenge anything I am told or asked to do, if I do not agree with what is being asked or said with regards to the care of a child. I expect my feelings to be respected and my own knowledge to be taken in to account when decisions are made with regards to the welfare of a child. I expect full support from my Supervising Manager to help me carry out my Job as a Residential Child Care Worker, using both professionalism and empathy. SCMP3-5. 1 How current equalities legislation affects work with children, young people and families. Child’s individual needs are met and supported. Increased self-esteem and confidence. Additional needs are supported both physical and mental. Introduced to your family allows children to feel part of the family and loved. Examples of good practice in promoting equality and how they are effective. Equality and diversity should be a natural and embedded part of everyday work for those involved in health and social care work. With an increasingly diverse population it is vital that we should be continually looking at and developing our equality and diversity training. We should be able to recognise discrimination and identify risks of discrimination. Whether direct discrimination, indirect discrimination or harassment. Understand the potential consequences of discrimination and be able to identify and respond to the specific needs of diverse, children which arise from their personal, social or cultural background. We should be accountable for providing a service which demonstrates good equality and diversity practice to Support the empowerment of children so that they may be involved in their own care and health improvement. Good equality and diversity practice involves communicating with children in a way that is accessible to them making reasonable adjustments in the ay we do our work and deliver our services to take account of the particular needs. Understanding the role that cultural and religious beliefs play in children’s services Ensuring that everyone gets care which takes account of their individual needs treating everyone with dignity and respect at all times. SCMP3-6. 1 What is meant by diversity. The diversity is all about acceptance and respect. It means understanding that each individual is unique, recognizing our individual differences. These can be race, ethnicity, gender, sexual orientation, socio-economic status, age, physical abilities, eligious beliefs, political beliefs, etc. It is the exploration of these differences in a safe, positive, and nurturing environment. It is about understanding each other and moving beyond simple tolerance to embrace and celebrate the rich dimensions of diversity of each individual. SCMP3-6. What is meant by anti-discriminatory practice and examples of how it is applied in practice with children, young people and families. Ann-discriminatory practice is the main strategy in combating discrimination. It is action taken to prevent discrimination on the grounds of race, class, gender, disability etc. nd takes into account how we behave towards other individuals. All employees in a care setting should promote this practice in the workplace as it is key to combating prejudice, in doing so the y are trying to eradicate discrimination and promote equality for service users, staff and children. Examples; children have the right to choose their own clothes, activities, food and religious beliefs. Their religious festivals should be celebrated and children treated SCMP3-6. 3 witn respect. The effects of discrimination and explain the potential results for children and young eople Children should not have your views and opinions forced upon them, they should be allowed to make up their own minds and make their own choices in life. If children are discriminated this can lead to poor self-esteem, the child feeling different and not fitting in at school and in society. Don’t discriminate others in front of children or this is a habit they will pick up and use against others; bullying other children etc. Rarely the effect of discrimination on the child can be positive, producing a strong willed, confident adult who was able to stand up to bullies in society and fght for what they believed to be right. How to cite Discrimination and Child, Papers

International Current Development in Accounting Thoughts

Question: Discuss about the International Current Development in Accounting Thoughts. Answer: Introduction: Financial information is regarded as a tool and financial report should contain all information that should be used by all that is professional and nonprofessional as well. However, some of the relevant information should not be excluded from financial reporting because of its difficulty for someone to understand it. Neutrality and representational faithfulness is regarded as qualitative characteristics that should be contained in financial information as identified by conceptual framework (Barker McGeachin, 2015). Representational faithfulness exist when there is an agreement between a description and the phenomenon purports to represents. This can be explained with the help of an example, if we assume that inventory items in balance sheet of any company is viewed by external users to represents items intended for sale in business ordinary course. However, inventories consist of machinery for producing inventory; it results in lacking faithful representation. On the other hand, neutrality relates to parties who are potentially affected. Establishments of accounting standards are highly related to neutrality factor. Any financial information faces difficulty in balancing neutrality and representational faithfulness (Bauer et al., 2014). Financial information is regarded as representationally faithful if it is representing what it purports to represents. Any information cannot be regarded as completely neutral as measurement error is reported in informations because of many circumstances and events leading to errors. Estimates of good faith sometimes turn out to be too high and sometimes too be too low. Nonetheless, it is expected that such measurement errors can cancel out each other. Accounting discretion available to managers in reporting and making accounting estimates and leading to error of measurement (Beerbaum Piechocki, 2016). For example, it is required by managers to estimate the parameters of depreciation, accounts receivable collectability, liability for benefits of postretirements. In this regard, it is quite possible that estimates recognized by managers will be biased for enabling the company in appearing more profitable to external parties or less risky to stakeholders. This is done for their personal gain. It can happen that managers would understate the amount of receivables managers. It would be ultimately uncollectible. This would results in understating amount of bad debt and thereby overstating earnings. Concerning this scenario, it can be regarded financial information cannot be completely neutral (Choi et al., 2013). The standard setter requires financial information to be representationally faithful, reliable and neutral. Standard setting based on personal conceptual framework leads to different conclusions about identical issues. Rulemaking of the financial information concerning neutrality has come under increasing attack. It is argued by some people that standard setter should not issue pronouncements, which causes undesirable economic effects on company. Process of standard setting must be free from bias or else there would not be credential financial statements. Referring to qualitative characteristic such as Faithful representation would enhance decision usefulness of financial reporting information (Gordon Street, 2013). If an economic phenomenon is faithfully represented in any financial information, the economic substances of underlying transactions would be easily depicted and it might not be always same as legal form. There can be multiple ways to represent a single economic phenomen on. It can be explained with the help of an example. Risk estimate transferred in an insurance contract would be depicted quantitatively or qualitatively. Moreover, a depiction of single economic phenomenon would represents a multiple economic phenomenon. An item such as plant and equipment in financial statement might represents an aggregate figure of all of plant and equipment of any entity. Attaining faithful representation sometimes are necessary for explicitly disclosing uncertainty degree in reported financial information (Deegan, 2013). A financial information that has total freedom from error would imply faithful representation as most of financial reporting measures makes the estimation of several types of judgment of incorporate management. Neutral information makes the reporting of economic activity as faithfully as possible and it does not color the image it is communicating for influencing behavior in any particular direction (Hashim et al., 2015). Standard setter views that conceptual framework criterion in terms of accounting information qualitative characteristics is better than other bases of measurement. Allocation or methods of measurement are considered reliable if the measures presented results in representational faithfulness that is of lower degree. Faithful representation helps in depiction of any particular transaction that is considered reliable and verifiable. One of the new concept introduced in revised framework is verifiability and the financial information is considered verifiable as it enables independent observers and knowledgeable to reach a consensus of depicting any particular event as faithful transaction. It is regarded by standard setter that information must be representationally faithful within the conceptual framework, as it would provide the users with more relevant financial information (Harmon Ntseh, 2016). Historical cost requires all the financial statement to be based on original cost. Financial statements that are prepared under the historical cost accounting suffers from several limitations: Changes in price level are not considered- Under historical accounting, changes in money value resulting from changes in general level of price are not accounted for. This results in failure of organization to give a fair and true of its state of affairs. The main criticism of this approach is its resultant flaws during inflation. Historical accounting test validity relies on assumption that currency remains stable. This traditional accounting principle records the assets at historical price and such figures are used throughout life of assets. Approach is regarded as faithful representation. Provision for depreciation is not sufficient- under this method, depreciation is not charged at the price at which the assets are acquired, and rather it is charged based on historical cost of fixed assets. For the replacement of assets, provision made by way of depreciation charged on fixed assets are not sufficient (Mller, 2014). Historical cost accounting is based on certain and fixed inputs and the uncertainty of the initial value decision is eliminated, there arises uncertainty about the true asset value in the future period. This measure of accounting is backward looking and it does not reflect fluctuation in the market or transient volatility not does it considers appreciation over time. This is so because it does not adjust book value of assets. Valuation done using historical cost accounting sometimes become misleading. This happens when asset impairment reflecting non-temporary credit problems has been inaccurate and when assumptions are violated. The conventional method of accounting does not make any provision for changes in purchasing power (Warren, 2016). Historical cost accounting are regarded as most popular method of accounting measurement because of its very nature. This approach has the advantage of being less responsive to liquidity shocks; it is not exposed to volatility. It is les dependent on assumptions and is less vulnerable to speculative run up in price of assets. It is because of all these reasons, some of particularly useful information in pricing of asset of going concern are provided using this approach. This approach is considered suitable for purpose of making economic decisions. Election and evaluation of decision rules are affected using historical cost (Whittington, 2014). Many different context involves the application of historical cost such as cost plus contracts and taxable income. This method provides a satisfaction notion in the process of decision-making. Since the past price and requires forecasting of future price, this particular method serve basis of such forecasting. Objectivity is one of the main advantage of historical cost accounting and there is no room for manipulation. Any other method of recording accounting transactions would be less objective because the amount to be recorded depends upon individual point of view and it varies from different people. When compared to other method of recording transactions, this method is regarded as cheaper and easier way of evaluation. This is so because, the original cost cannot be amended, it already exist, and it can be easily determined and verified. Therefore, using this approach would requires less estimation in recording data by accountants and becomes easier for auditors for making inspection subsequently (). This method is regarded beyond dispute and is verifiable. As examined by framework of International accounting standards board, one of the key characteristics of financial reporting is reliability. As compared to other method of accounting such as fair value, historical cost is more reliably determined. This approach gives the assurance that users would not be provided with excess benefits. Assets are subjected to revaluation and this method is compromised by need to restate carrying value of assets in an economy of changing price level. For the purpose of control, historical cost is considered useful- Accounting objective is seen as the evolving concerning stewardship function of management in conventional accounting. In this context, income is regarded as the main function and managers are required to give accounts to equity holders. For the accountability purpose, past transactions records are considered essential. Historical cost accounting survives test of time- This approach is capable of surviving test of time. It is believed by most accountants that accounting constitutes a determinant of price, is useful and is regarded as thought pattern of decision makers. It is stated by (Nicoleta Victor, 2014) that status of accounting today is because of businesspersons and not because of accountants desire. Convention of historical cost is with the goal of Board and accounting purpose charged primarily with reporting past financial transactions of business and accurate recording. Primary purpose of accounting deals with only recoding the past facts and stakeholders for evaluation purpose use financial reports of an organization (Rosa, 2014). Base measurement should be done using historical cost, as current valuation of manufacturing plant of company seems to be more relevant at original costs. It provides useful cash flow information and valuation is result of exchange between two independent parties. Such agreement on exchange value is highly verifiable and objective. Measurement of financial information concerns with selection of measurement for liabilities and assets presented on financial position statement. One of the best way for maximizing information for credit and investment decisions is to select measurements for liabilities and assets that faithfully represents wealth of reporting entity. Considering the information that would result in statements selecting particular basis of measurement is done to maximize information for credit and investment decisions (Rivera et al., 2014). It is believed by the international accounting standard board that investors, other lenders and creditors forms the basis of relevance of particular measurement and the likelihood of assessing how a liability or assets would contribute to future cash flow of reporting entity. The way financial statement users assess the prospects for future net cash flow of reporting entity is affected by the way liabilities and assets would contribute to future cash flow. Such depiction may not provide information useful for assessing future cash flow concepts. Measurement basis selected by IASB comes with number of tentative decisions (Pacter, 2017). For the assessment of decision usefulness of measurement concepts, respondents makes a differentiation between different groups of liabilities and assets. For non-operating and liquid assets, users regards market based fair value as the most important measurement concept of decision usefulness. Professional investors do not regard fair value investment as a measurement concept having a homogenous impact on decision usefulness (Nicoleta Victor, 2014). IASB needs to consider the information that will be produce in statement of financial statement while selecting measurement basis. A free choice between two accounting practices is provided by IRFS for non-financial assets. Selection of choice between two accounting policies is analyzed from the perspective of economic cost benefit. When considering the benefit side, fair value is preferred to historical cost accounting. An asset under historical cost accounting is measured at the cost of acquiring it and this provides a reliable basis of measurement. However, there is an obvious disadvantage of this method (Nobes, 2015). If the objective of measuring the assets is to reflect the economic benefit, there is a decline in relevance of historical cost and if there is a change in price subsequent to assets acquisition. It is possible in some cases that the transaction is not taking place at market price and the current economic benefit conferred by asset might not be reflected. Measuremen t arising from acquisition transactions is not amended by historical costs. As opportunity and piece change and time passes, historical costs losses its relevance. Identical assets having different amounts and of same entity is measured by historical costs. As a result of this, the measurement of economic benefits of assets are not conferred on a comparable or timely basis using this method. Nonetheless, for fair value, there are several plausible alternatives. The relevant costs and benefits of those alternatives is necessary for making criteria between them. Current value in each regard rather than measuring the historical attribute of assets measures the current value and gain or losses in current value are unrealized and on other hand, the measurement arising from transactions of acquisition of measurement is not amended by historical costs. Economic substance seems to be better captured in fair value and historical cost seemed to be an inappropriate measure. However, the critics of fair value believes that it involves more subjectivity and estimation than some alternative measures (Harmon Ntseh, 2016). Under regime of fair value, the assets are recorded at the current transaction price. In literature, IASB has deeply embedded the use of fair value and there is a growing call to use this method in the financial reporting. Conceptual framework is demonstrable for fair value and it will be underpinned in revised framework. As the time passes, auditors, users would be comfortable using the fair value. The two methods of accounting policies are at the end of the accounting spectrum and historical cost accounting requires regular and partial updating. On the other hand, there is a requirement of updating of all variables in fair value. Historical cost accounting also comes with subjectivity and it becomes more pronounced when an asset are deemed to be impaired and an estimation in value is required to be made. Estimation is based on the future cash flow estimates of management. Due to steep cliff effects, there can be interruption in historical cost stability. For a very long time, the creeping effect of balance sheet may become unseen, as the updates of measurement are comprehensive and less frequent. In this regard, there is a serious convulsion of stability of historical costs. For maintaining relevance of historical; cost, it needs a degree of current measurement and historical costs to some extent is based on fair value. Historical cost accounting comes with several shortcoming s and despite of this, IASB has not opted for using fair value in particular or current value in general as a default basis of measurement (Hoffman, 2016). Nevertheless, it is regarded that for many economic activities using fair value of measurement would not generate relevant information. Reason is that the current market price of assets would not be of primary importance if it were used in combination with other assets for producing any services or goods. It can be concluded that IASB was not wise in expressing general preference for fair value on one hand and historical cost for current measurement on other. Reference: Barker, R., McGeachin, A. (2015). Is the IASB consistent on conservatism? An evaluation of the concept and practice of conservatism in IFRS.Abacus. Bauer, A. M., O'Brien, P. C., Saeed, U. (2014). Reliability makes accounting relevant: a comment on the IASB Conceptual Framework project.Accounting in Europe,11(2), 211-217. Beerbaum, D., Piechocki, M. (2016). IFRS 9 and IFRS 7 Disclosure RequirementsAn Analysis of the IASB Taxonomy. Chatfield, M., Vangermeersch, R. (2014).The history of accounting (RLE accounting): an international encylopedia. Routledge. Choi, Y. S., Peasnell, K., Toniato, J. (2013). Has the IASB been successful in making accounting earnings more useful for prediction and valuation? UK evidence.Journal of Business Finance Accounting,40(7-8), 741-768. Deegan, C. (2013).Financial accounting theory. McGraw-Hill Education Australia. Gordon, E. A., Street, D. L. (2013). Building IASB Research Capacity: A Commentary.Journal of International Financial Management Accounting,24(2), 176-201. Harmon, F., Ntseh, D. (2016). The New FASB IASB Revenue Recognition Standards; Implementation and Effects. Hashim, N., O'Hanlon, J., Li, W. (2015). Expected-loss-based accounting for the impairment of financial instruments:: the FASB and IASB IFRS 9 Approaches. Hoffman, C. W. (2016). Revising the Conceptual Framework of the International Standards: IASB Proposals Met with Support and Skepticism.World Journal of Business and Management,2(1), 1. Mller, J. (2014). An accounting revolution? The financialisation of standard setting.Critical Perspectives on Accounting,25(7), 539-557. Mller, J. (2014). An accounting revolution? The financialisation of standard setting.Critical Perspectives on Accounting,25(7), 539-557. Nicoleta, G. C., Victor, M. (2014). Comparative Study Regarding Financial Communication by Means of Annual Financial StatementsIASB/FASB.Ovidius University Annals, Economic Sciences Series,14(1), 617-621. Nobes, C. (2015). IFRS ten years on: Has the IASB imposed extensive use of fair value.Does the use of fair value make IFRS illegal in the EU, 153-170. Pacter, P. (2017). IASB Corner.The International Journal of Accounting,52(1), 77-91. Paul Pacter, C. P. A. (2013). IASB and FASB Convergence.Journal of Accountancy. Rivera, A. R. L., Arbelo, H. J. R., Ruiz, A. D. ., Rodrguez, J. L. V., Garca, W. C., Clemente, K. A. B., ... Aponte, A. N. R. (2014, January). IASB AND FASB CONVERGENCE PROJECT: WHERE ARE THEY NOW?. InGlobal Conference on Business Finance Proceedings(Vol. 9, No. 1, p. 665). Institute for Business Finance Research. Rosa, R. C. (2014).Has the fasb and iasb? s shift toward an asset/liability view enhanced the predictive usefulness of roe?(Doctoral dissertation, University of New Orleans). van Mourik, C., Katsuo, Y. (2014). The IASB and ASBJ conceptual frameworks: same objective, different financial performance concepts.Accounting Horizons,29(1), 199-216. Warren, C. M. (2016). The impact of International Accounting Standards Board (IASB)/International Financial Reporting Standard 16 (IFRS 16).Property Management,34(3). Whittington, G. (2014). Fair value and the IASB/FASB conceptual framework project: an alternative view. InAccounting and Regulation(pp. 229-268). Springer New York.

Wrestling Essays - WWE Hall Of Fame, , Term Papers

Wrestling I would just like to start out and say that I don't think that watching wrestling on television is worth while. I can't understand how millions of people sit around their living rooms watching a bunch of muscle-bound wanna be jocks play fight and talk *censored*. IT'S NOT REAL! What else do I have to say? The wrestlers and the officials admit it. The couch potatoes that watch this garbage are drawn in by the story of all things. You see, there is an ongoing saga behind every pseudo-body slam. None of it is real though, none of the trash talking, partnerships, or the fighting is real. Even so, people still are addicted to it. Wrestling today is bigger than it has ever been before. It is constantly ranked first on the Neilson Ratings (along with 2nd, 3rd, and so on until 7th). So, my question is, why is this phony wrestling so popular? Professional wrestling is one of the many worthless products of the 1980's. It had it's time in the spotlight in the mid to late 80's with super-stars like Hulk Hogan and Andr? The Giant. Then faded along with eight tracks and wine coolers. The difference, wrestlers along with the officials swore that every move was real. Every time Hulk Hogan fake-punched his opponent while simotaniously stomping his foot on the floor to create the illusion that he actually hit him, was supposed to be real. As the 90's rolled in wrestling took a bout of silence. For an instant I thought that people had found the same thing that I had, a remote control, and changed the channel. We aren't that lucky though because it is back, WWF and WCW are more popular than ever. The WCW and the WWF are not offiliated though. The WCW consists of has been super stars like Hulk Hogan, now known as Hollywood Hogan, and Rick Flair. On the other hand the WWF hasa new fresh redneck blood like Stone Cold Steve Austin and his archival Kane. Only the WWF gives drug tests to it's participants, which is funny because all the old has beens have had a history of steroid use then quit, but now they are as ripped as they have ever been... hmmm sounds fishy. Most of the wrestling fan base watches the WWF, the fans say that it has a better story line and more appealing characters. While the WCW just has old burnouts who are hooked on steroids and can't write a simple script. At a time when Jerry Springer's ratings are at an all time high, it does not surprise me that people may occasionally tune into something like pro-wrestling, but week after week just seems like too much. According to Time.com, "...about 34 million people watch wrestling every week".(Time, 1999) People who watch television these days want to see violence, they want to see controversy and conflict. The ironic thing is that the WWF and the WCW boast about themselves being "non-violent" and a family oriented program because all the wrestling is staged. However, according to Entertainment Weekly, "...in 50 episodes of "WWF RAW is War" on the USA network featured 42 instances of simulated drug or alcohol use or possession; 1,658 instances of wrestlers grabbing or pointing to their crotches..." (EW, 1999) now, how family oriented is talking about drugs while grabbing your crotch? They buy into this nighttime soap opera of a sport, knowing that it is actually just like any other action-adventure with little plot of conflict and resolution. Of a two hour program, only about a half an hour is devoted to actual wrestling matches. You must wade through the countless trash talking, advertisements, and amateur fights before you finally get to a main event which will, of course have the outcome predetermined by the participants. Now the WWF and the WCW are everywhere, there is tons of merchandise from shirts to video games, and they are all over the Internet. The official sight of the WWF (WWF.com) has had a traffic increase of 300 percent just since April 1998.(cnn.com) Each sight is about the same, they give the latest news and profile a select few wrestlers. The obvious rivalry between the two is blatantly obvious in site chat rooms. The chatters boast that Stone Cold could beat Goldberg or vice versa. Everyone has a distinct view on this wrestling issue, I just wish there was no issue.

Free Essays on First Break All The Rules

First, Break All the Rules: What the World’s Greatest Managers Do Differently was written in 1999 by Marcus Buckingham and Curt Coffman. The book is based on an in-depth research study conducted by the Gallup Organization, the leadership institute in which Buckingham and Coffman are employed. This detailed study involves over 80,000 interviews with managers across nearly every industry, and explores the challenge of how companies can attain, keep, and achieve employee satisfaction. In seven chapters Buckingham and Coffman, two Gallup researchers, put together over 20 years of surveys and hundreds of thousands of interviews, trying to determine exactly what separates good managers from great managers. First, Break All the Rules: What the World’s Greatest Managers Do Differently can be a powerful tool for those managers and companies that are looking for that â€Å"something different† that can give them the competitive advantage over all others. The book is not meant for those managers and companies that are content with being mediocre. First Break All the Rules is by no means a step-by-step instructional manual that implies the journey from mediocrity to excellence is easy. This book was written for several reasons. One of the reasons is to inform good managers that in order to become a great manager, they must go against the grain of conventional wisdom. Conventional wisdom is conventional for a reason: It is the easier, softer way. The ideas and principles presented in this book are far from easy. They take time, effort, discipline and require much more from great managers. First, Break All the Rules describes why great managers do not follow the typical philosophy of conventional wisdom. Throughout this book, the authors describe certain â€Å"rules† that should be broken. For example, one of the most controversial arguments in this book is how the authors believe that all people should not be treated equ... Free Essays on First Break All The Rules Free Essays on First Break All The Rules First, Break All the Rules: What the World’s Greatest Managers Do Differently was written in 1999 by Marcus Buckingham and Curt Coffman. The book is based on an in-depth research study conducted by the Gallup Organization, the leadership institute in which Buckingham and Coffman are employed. This detailed study involves over 80,000 interviews with managers across nearly every industry, and explores the challenge of how companies can attain, keep, and achieve employee satisfaction. In seven chapters Buckingham and Coffman, two Gallup researchers, put together over 20 years of surveys and hundreds of thousands of interviews, trying to determine exactly what separates good managers from great managers. First, Break All the Rules: What the World’s Greatest Managers Do Differently can be a powerful tool for those managers and companies that are looking for that â€Å"something different† that can give them the competitive advantage over all others. The book is not meant for those managers and companies that are content with being mediocre. First Break All the Rules is by no means a step-by-step instructional manual that implies the journey from mediocrity to excellence is easy. This book was written for several reasons. One of the reasons is to inform good managers that in order to become a great manager, they must go against the grain of conventional wisdom. Conventional wisdom is conventional for a reason: It is the easier, softer way. The ideas and principles presented in this book are far from easy. They take time, effort, discipline and require much more from great managers. First, Break All the Rules describes why great managers do not follow the typical philosophy of conventional wisdom. Throughout this book, the authors describe certain â€Å"rules† that should be broken. For example, one of the most controversial arguments in this book is how the authors believe that all people should not be treated equ...

A Review of Satirism in Screen Guild Awards, a Video at Saturday Night Live

A Review of Satirism in Screen Guild Awards, a Video at Saturday Night Live There is a video that Saturday Night Live made called the â€Å"Screen Guild Awards† and in this video they had created a satire theme. The main purpose of this video was the irony of how there were five nominees for the best actor award and ironically enough all of them were white, but theres another catch to it. In all the films that these men acted in, they were all about African Americans but ironically, the white guys were the ones to get nominated for the award. Also, again, the result for who won the award was that all the white men were all tied for first. When the men were being shown for the award nomination, Saturday Night Live happen to sneak in the nominated man trying to get a high five from the African American actor also in the film. When he went for the high five the man refused to give him a high five which is an example of satire that SNL uses. The point of SNL doing this was because at the Oscar awards, it was the second year in a row that a African America n didnt get nominated for a major character. SNL used this to their advantage and took advantage of the opportunity to use satire to get the purpose across. The satire helped the purpose of this skit because it was an aim toward the Oscars which made the skit more laughable. In the beginning of the skit it starts of with a lady that says â€Å"we wish we could have nominated more†, then moves on to introducing all of the actors. The first character that was introduced was a male African American actor that was a main character in a boxing movie. Then, the actor has a white male beside him tell him that he can do whatever he believes in. The satire involved in this was how the background character white male got the nominee and not the main actor. Next comes a main actor that again, is African American and is trying to motivate some people, then the person that got nominated was the really small part of the white character that had only two lines. After, another satire is when the main actor is trying to motivate himself and says â€Å"I will work all night night to beat out these white folks† then the person that got nominated was the white librarian that tells him there’s only five minutes to closing and forces him out. Lastly, there is a male African American that was in the forest trying to motivate all of his friends when a white cameraman comes into the background and says absolutely nothing and still get nominated for the best actor award. Saturday Night Live used many satires in a skit that was particularly short in only three minutes long. Concluding, SNL used satires of white males getting major awards in the Oscars, main characters motivating others, and how all the nominees all were tied for first.

Critical Summary for Meilaender's Why Remember Essay

Critical Summary for Meilaender's Why Remember - Essay Example The main reason why Leonard cannot remember is that he once sustained a blow on his head from an intruder who raped and killed the wife. Form the onset, Leonard is trying to recollect all that had happened to the wife so that he could identify this intruder, and subsequently plan for revenge. As the movie unfolds, Leonard is presented as a person who is working on unproductive events. Why is it claimed that he could not remember what happen, but he is planning for a revenge of what a happen. Actually, he wants to kill the intruder who caused him his state of the brain and wife. To this extent, it may be proper to claim that the writer of the script, once Gilbert Meilaender is writing or representing on something or an ideal that is affecting the society, but the society has adamantly refused to solve the situation. Leonard remembers to forget; that is he gets a hint of what actually happened but forgets the same after sometimes. Thereafter, Leonard opted to an option of taking snaps and jotting note behind each snap. He latter remembers that he could actually note that the intruder had some tattoos on his body. This leads him to his search; nonetheless, he is couscous not to be manipulated and used by other people to kill people who may be barriers on their way. Whatever Leonard is couscous of is what is actually taking place in the entire movie after this realization (Meilaender 01). The movie is quite an irony, how could a person undertake what he is wholly unfamiliar or rather illiterate. Even if, Leonard may finally manage to avenge the death of his wife with his slim knowledge about the events of that fateful day when he lost the wife and developed memory lapse, he would be in a never-ending search for this intruder. The entire puzzle seems to be giving Leonard a sense of depression as he digs into relevant information about his enemy. The recurring nature of Leonard’s state of mind makes a little bit difficult to summarize the movie. The puzzle is that the viewer is ever in the states of not knowing, as this is the same state Leonard is at, at all time. However, the viewer may be experiencing just a little of what may be the contemporary state of events in the world (Meilaender 01). The massage that may be picked from the movie is the concern of the scriptwriter who seems to be wondering if the humanity can make sense to the world if it lacks the capacity of forming new memories and connecting the same with an older one for continuity. On an everyday basis, Leonard wakes up in full knowledge of the death of the wife. Despite of this reality, Leonard is still unable to remember the duration that has happened. Addition, it may be true to say that at certain moments the depression and the pathos he is undergoing cannot even organize events in his life coherently because to him everything is always a discovery. He once claimed that he could not heal if he could not even feel time (Meilaender 01). The movie can actually draw one i nto a reflection of a place in memory in the human sense that deals with self, especially the self-sense that deals with a meaningful construction of life. As one analyzes, Leonard’s situation, particularly the desperation he is undergoing, it is apparent the human memory is a vital or central organ in organizing an individual by creating the understanding of the meaning of life to human beings. Moreover, there are several wanting situations that Leonard underwent that need deeper

MIDTERM PART 4 Term Paper Example | Topics and Well Written Essays - 500 words

MIDTERM PART 4 - Term Paper Example While racial disparities have been on the forefront in shaping America’s socio-political and socio-economic context, ethnicity has been trailing in significance. Many people readily recognize racialism at the expense of ethnicity (Watts, 2005). The battle against racism and racial confusion diminished after the second world war. During the war, Americans fought in solidarity irrespective of race, gender, and ethnicity. Racial and ethnic prejudice and biases dominated American life system thereafter. Racial intermarriages and ethnic assimilations attribute the major causes of racial and ethnic confusion. Intermarriages were because of different factors. The white skin complexion has always been associated with superiority and freedom. Such is a fact emphasised by the way pure white Americans view themselves as being superior over other mixed race or non-white Americans. The fact that veterans might have gotten raw deals after the war could have forced in them, a push towards neutralization interactions. Thus, intermarriages and assimilations came to being. Racial confusion intimidates the victims (Kwan & Speirs, 2004). Most of the victims of race and ethnic diversity often find themselves in discriminatory and intimidating scenarios. The problem is outrightly persistent and may take several decades or centuries to end. Many non-whites who had migrated to America with ambitions of getting better life deals ended up not living the American dream. They meet harsh racial environments that shattered the development of both their intellectual and practical professionalism (Spickard & Fong, 1995). During the war, however, Americans fought as a nation and not as individuals. There were utmost unity and togetherness, and no one saw a difference on the other. The unity ought to have continued among the people beyond the war period. However, the then whites-dominated government and

The Mending Wall by Robert Frost Essay Example for Free

The Mending Wall by Robert Frost Essay This phrase was first used in 1914 in a poem called The Mending Wall by Robert Frost. This paradox has become a proverb which essentially means that â€Å"People live more harmoniously when there are clear boundaries between their properties and lives†. There are, however, many different opinions on the truth of this proverb. Does separation and the creation of boundaries really keep the peace and make people better neighbours or do the boundaries we place between ourselves push us further apart? When looking at this proverb in a literal sense, it is important to realise that there are many examples where walls have severed ties between people and created unrest instead of harmony. An example of this is the Berlin Wall. It was originally constructed in order to separate the areas of Germany which had different political orientations. The people who were responsible for the building of the wall believed that creating a boundary between groups of people with different political beliefs would keep the peace. This, however, was not the case. At least 137 people died because of the violence that this divide created and when the wall came down the country united as one. In this case good fences most certainly did not create good neighbours. They created unhappiness, unrest and even death. Boundaries can cause unhappiness but they can create peace and order. Frost himself even says that walls are necessary when keeping livestock as this eliminates the potential for arguments over which animal belongs to which man. In an even more literal sense I believe the walls we build between our houses and, therefore, our neighbours make us ourselves into better neighbours. Because we are then no longer living â€Å"in each other’s pockets†, we manage to allow each other privacy but strive to be welcoming if needs be. I believe that these walls then provide each neighbour with enough space to live their lives independently but still retain the ability to make contact if it is needed. Walls don’t only have to be physical objects they can also be figurative. For example I believe there is very little tension between members of my family as we respect very distinct boundaries. We give each other space when we’re upset and try not to pry into each others lives unless the people involved ask us to. For us this works very well as we rarely get frustrated with one another. The metaphorical walls people build can also have negative effects, keeping them from forming relationships with people. This then isolates them, these walls make them much worse neighbours. And as a saying goes â€Å"People are lonely because they build walls instead of bridges†. There are many conflicting opinions on the necessity of walls and whether they make good neighbours. In my opinion they do not. I don’t believe it is a wall or a boundary that will make you a good neighbour or not. I believe you are a good neighbour only if you are a good person.

Plasic Surgery Essay -- essays research papers

Nature of Plastic Surgery A nip here, a tuck there and now science is making it easier to change the appearance of one’s self. It’s called plastic surgery and now more than ever people are taking part in these risky surgical producers. Not only are there obvious risks taken on one’s self when the decision is made but risks are also taken when it comes to the impact on family, friends, and the doctors performing these dangerous acts. The risks associated with plastic surgery makes this procedure a bad decision. When a patient decides to go through with the procedure him/her is notified of the shocking and even deadly risks associated with the surgery. Plastic surgery complications can range from scarring to fatalities and the effects of surgery can sometimes be traumatizing to patients both physically and psychologically. The recovery alone from any sort of surgery can be several weeks if not months. The pain and aftermath of the whole experience can be traumatizing and can leave patients in a state of doubt and regret, not to mention with a whole in their wallet. Plastic surgery can range anywhere from $1600 to $7800. The money spent on the cosmetic procedure alone, without mentioning the lose of money from work due to recovery period, are just the beginning of extreme measures that people are willing to go through and involve themselves in the horrific experience of plastic surgery. One of the reasons that many choose to go through with plastic surgery is because they want...

Mountain Dew

To gain the market share in the urban centers, it would be interesting to see how Mountain Dew differentiate the product from the competition and whether the benefits of the reduce are communicated effectively using the right channels and propose a redesign of the marketing campaign that could have a universal appeal. According to Finch (2012), the deployment of advertising and other promotional resources for a given brand is dependent upon the strategic goals for market segmentation, product differentiation, and positioning.The current market for Mountain Dew is comprised of 70 percent of white soda drinkers and the marketing would expand their product awareness among young African Americans and Latino In the urban centers. As a marketing campaign, Mountain Dew had endorsed hip-hop singer Oil Wayne to tract the teens and youth In ass because this age group more Inclined towards help- hop (Stanford, 2012).According to the author of the article, Mountain Dew Wants Some Street Creed, 4 5 percent of the energetic caffeine-laced sugary drink is sold in the gas stations and convenience store, endorsing Mexican-American professional skateboarder Paul Rodriguez is a good move. Teens go to the nearest store on their skateboard could relate to P-Rod and would be influenced to purchase Mountain Dew because their favorite star is appealing to them to be have Mountain Dew. Brett O'Brien is targeting the right market segment, which are teens and young adults in ass by strategically endorsing youth stars including Country star Jason Alden.The marketing strategy Is right on the money because the present youth might become loyal to the brand and the future youth would grow watching the present youth drinking Mountain Dew to quench their thirst. Therefore, targeting young audience Is profitable strategy for Mountain Dew In the short and long run. Mountain Dew has differentiated its product from the competitors. Firstly, the green colored drink is cadged in green bottles and cans make Mountain Dew to be easily identifiable. Secondly, PepsiCo had collaborated with Complex Media to advertise its biggest soft- drink brand, Mountain Dew, on a new Web site, Green-Label. Mom (Elliott, 2013). Thirdly, PepsiCo is committed to market its most profitable brand, Mountain Dew, among the diverse younger generation by including famous artists, which could build brand awareness. Recently, Mountain Dew had invited consumers to shoot a promotional ad called Tweezed with Grammar winner (Stanford, 2012). Lastly, the TV advertisements of Mountain Dew such as â€Å"Yahoo! Mountain Dew! â€Å", Shore at shooting†, and â€Å"This Is How We Dew† differentiate Mountain Dew as a high profile brand In PepsiCo portfolio.Mountain Dew is eyeing on capturing market share In the urban centers and the Southern US border stretching from California to Louisiana (Stanford, 2012). This could be done by wooing the potential young consumers rather than no benefits of the soft drin k, therefore, the marketing team of Mountain Dew had made efforts not add any benefits in their advertisement. However, the commercials of Oil Wayne and P-Rod are designed to communicate the Dew message that â€Å"they ill be able to do what they do with energy† in the new markets said Brett O'Brien (Stanford, 2012).Mountain Dew could explore some opportunities to redesign the promotional campaign to appeal to the larger audience at once. FIFE world cup is coming soon. Mountain Dew could partner with international soccer players from Mexico to woo young Latino and endorse African American foot ball players to attract young blacks. According to Elliott (2013), Mountain Dew had spent $108 million dollars on advertisement in major media in last five years in addition to endorsement deals. Considering this marketing cost, a thought of creating a Mountain Dew Anthem by including all the stars from diverse backgrounds would appeal the masses.This will create a brand image of Mounta in Dew not within US borders but in foreign markets as well. The forthcoming FIFE world cup will be watched throughout the world; therefore, it is an excellent opportunity for Mountain Dew to advertise its brand using the mainstream media, which is television and radio. Social media such as Backbone and Youth are effective means of communicating the message the Mountain Dew. Mountain Dew is a leading brand of PepsiCo and the marketing team is designing campaign to regain the lost share and attract young African Americans and Latino in the urban centers.The marketing strategy of Mountain Dew to endorse various stars from different backgrounds is a good strategy to appeal the teens and young adults in ass. If Mountain Dew could adopt the proposed strategy to create a Mountain Dew Anthem by integrating variety of domestic and international celebrities, it will appeal the entire younger generation at once. Big screen television is in great demand throughout the world. LCD, LED, and Plas ma TV's fall into the category of big screen TV's. The product that I would like to introduce into the market is DTV.A TV that will not only display a picture but also gives an experience of AD effect at home. There is huge market in the developed countries and the emerging economies, which will appreciate a AD TV in the living room and/or bedroom. The reason I want to develop and launch a AD TV is that it does not exist in the market. The current products available are LCD, Plasma, and a recent addition of LED technology. Many manufacturers does offer a AD feature which be enjoyed with AD glasses. Without AD glasses, a TV will be a regular TV. My product would not require glasses for consumers to wear.Consumers can bring the experience of AD movie theatres and AD theme parks at home. This product will benefit all ages. Watching a movie at home in AD would bring a revolution in the industry. For example, imagine a family is watching Avatar or Star War movies at home in AD and does n ot need to go to IMAX theatre. Children would be able to feel their favorite cartoon characters right next to them. There is one huge market segment that would be benefited with AD TV is video games lover. It would be Jaw-dropping moment for hem when they will find out that their favorite can be played in AD environment.Obviously, video game companies need to work in this direction as well. To make and dedicated team need to put their heart and soul into this project to reach the customers with a most awaited product. It is a challenging project and the most difficulty I am facing while compiling a marketing plan is to perform a competitor's analysis. I would like to know whether Samsung, Panasonic, or Sony is in this race. What is their market position? If the competitor would be competing for the entire market or one specific market segment? What are strengths and weaknesses of the competitor?The response to these questions would be crucial for my marketing plans. In addition, I w ill be working with my team in close relation to define the strategies to implement plan with success. Additional information required to make most informed strategic decisions are SOOT analysis of my company, a primary marketing strategies required to target above mentioned market segmentations, an alternative marketing strategy, and a final (best) strategy that will implemented using up's of marketing to create a brand image. Samsung 10 changes need to be met.Ensure that customers are satisfied with the product purchased; if there is dissatisfaction Samsung must understand why and do whatever is necessary to fix the issue. Most of the more important items are ensuring sales agencies and management continually provides training for marketing staff. This will ensure he or she have the latest information about all the products. Samsung 11 Conclusion Samsung holds a great deal of the global market for AD television. A through and detailed analysis of the global AD television market ha s been detailed by Samsung. The SOOT analysis reveals industry trends, the effects of intention, and outside threats.

American Medical Association AMA

Amongst the midst of the ancient remains of a mastodon (Mammut amercanum) inside the Academy of Natural Sciences of Philadelphia, Pennsylvania, more than two hundred fifty delegates from twenty-eight states met in May 7, 1847 to form a national convention of medical practitioners as response to the resolution of Dr. Nathan S. Davis (1817-1904) in the New York Medical Association. All affirmed Dr. Davies’ vision and agreed to the founding of the American Medical Association with Dr. Nathaniel Chapman as its founding president (â€Å"Founding of the American Medical Association,† 2005).Since then AMA has been the leading organization in promoting the medical science and consolidating the doctors and their patients. Among its goals are to centralize scientific advancement in the field of medical science, to set standards and establish rules for medical practice and education, and to improve public health. The AMA’s Strategies To achieve their goal to consolidate sci entific advancements in the field of medical science, they institutionalized the Journal of the American Medical Association (JAMA) in 1883. This publication became the largest publication for a weekly medical journal in theâ€Å"33183073 American Medical Association AMA† â€Å"Page # 2† world and became a forum for members of the medical society to communicate easily with each other and learn of the most recent medical discoveries or research in the science of medicine (â€Å"American Medical Association,† 2006). In the advent of computer technology and the internet, they gained new means of relaying new discoveries and data to their members and even to non-members alike. In their official website, the association provides links to electronic editions of JAMA.Also they provide a means for patients to find the right physicians to help them with their health problem, together with their location and availability trough the â€Å"DoctorFinder† feature of th eir website (â€Å"DoctorFinder,† 2006). To attain national recognition and to increase its membership, the AMA in 1901 decided to reorganize the association and create a more effective national body by enabling each state medical society to have equal representation. They then established the AMA House of Delegates (HOD) as the legislative body of the AMA (â€Å"American Medical Association,† 2006).This permitted the organization to increase its number and relevance with respect to the national medical society. The establishment of the HOD increased the organization’s influence in the medical society enabling them to make decisions that are respected by all medical practitioners. According to the US History Encyclopedia (2006), the AMA recommended the implementation of severe standards of medical training in schools and was the one who established the original Code of Medical Ethics in 1847 and provides a lead role in the development of the American Code of Med ical Ethics until today.In regards to their mission to improve the condition of public health in America the Association took part on numerous public health initiatives such as the declaration of â€Å"33183073 American Medical Association AMA† â€Å"Page # 3† alcoholism as an illness in 1956 and the recommendation of a nationwide polio vaccination in the 1960’s. Recent efforts of the organizations to promote the Children’s Medical Health and Medicare Protection (CHAMP) Act in congress show the AMA’s intention to help improve public health by making public care affordable to less able patients or citizens.Their support for CHAMP is consistent with their vehement campaign against the reduction of Medicare funds that would greatly increase the cost to beneficiaries of the insurance system and reduce their access to care (â€Å"Tell Congress to pass the Children's Health and Medicare Protection (CHAMP) Act,† 2007). These, together with numerous other efforts, not mentioned here, by the AMA are vital to the improvement of the American public health and the medical community as a whole. ConclusionThe AMA is fighting a continues struggle for the improvement of medicine as a science and the development of public care so as to continually give patients the proper attention that is due them. Their success in the elevation of the status of the medical science and public health in the USA is their contribution to the American society as a whole, and this allowed the United States to be one of the worlds leading countries in the field of medical science. References American Medical Association. (n. d. ). Encyclopedia of American History. Retrieved August 02, 2007, from Answers. com Web site: http://www. answers.com/topic/american-medical-association American Medical Association. (n. d. ). Encyclopedia of Public Health. Retrieved August 02, 2007, from Answers. com Web site: http://www. answers. com/topic/american-medical-associatio n DoctorFinder. (2006). Retrieved Aug. 2, 2007, from http://webapps. ama-assn. org/doctorfinder/home. html Founding of the American Medical Association. (2005). Retrieved July 28, 2007, from http://www. ama-assn. org/ama/pub/category/12982. html Tell Congress to pass the Children's Health and Medicare Protection (CHAMP) Act. (2007). Retrieved Aug. 2, 2007, from http://capwiz. com/ama/issues/alert/? alertid=10078856

Television Criticism in Advert

Television Criticism in Advert The ad, Audi 2010 Green Car Super Bowl Commercial has segments that ensure citizens adhere to green energy and general management of the environment. The effort made is shown by â€Å"Green Police† checking all waste bins in case somebody flouts regulations.Advertising We will write a custom critical writing sample on Television Criticism in Advert specifically for you for only $16.05 $11/page Learn More As police hunt for environmentally noncompliant vehicles, the Audi brand on a car makes them believe it is green compliant. An Audi does not need to be put through rigorous evaluation since the car has the best efficiency in burning oil and it does not produce pollutant gasses to the environment. The other ideology brought out by the commercial is that with an Audi, there is no need for much effort to conserve the environment given that it is highly efficient in doing so. The advert however uses a lot of segments to bring out the final message to the consumers. The use of â€Å"Green Police† in the advert to arrest a young man at the mall and the guys at the road for using plastic containers and a bottle respectively, at first fails to bring out the intended meaning of the advert (Bianculli 7). On the other hand, the advert intends to educate the society on the need to conserve the environment and sensitizes them on the materials that are environmentally unfriendly. This is brought out clearly by informing them that vehicle emissions pollute the environment, meaning they should make sure their vehicles are compliant with the regulation; according to the advert, one can be saved from this difficulty by purchasing the Audi Green model car. The advert communicates to a wide range of people but the message passed to them varies depending on the social classes in the audience (Bianculli 7). The advert mostly applies to urban dwellers since most of the scenes revolve around city life.Advertising Looking for critical wri ting on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More It also communicates to different economic classes as well, since it cautions against use of incandescent bulbs and heating water in the saunas above specific temperatures (â€Å"Audi 2010† 7). This does not only apply to specific economic social classes in the society, but also depicts a bit of caution to those that are fond of parting and using plastic containers that are environmental pollutants. In some cases, it communicates to a wide variety of audience since it cautions against use of plastics, which are generally used by quite a number of social classes. In most of the scenes, the advert excludes low income earners who live in places that do not have well defined refuse management policies. Despite all the meanings that can be drawn from the advert, it is clear that an Audi car is very efficient in conserving the environment (â€Å"Audi 2010† 7). With present interests in controlling green gas emissions as stipulated by the Kyoto protocols, there is increased need to monitor the average emission of green gas in the country and the world at large. Monitoring of emissions from faulty cars is important in maintenance of acceptable volume of greenhouse gases. The advert therefore asserts that with an Audi, green gas emission from car exhausts is checked and kept under control (â€Å"Audi 2010† 7). The advert shows different scenes and this is an effective strategy in communication (Butler 23). The author thought that the audience believed that car fumes are major a contribution to green gas emissions. They further thought that the audience believed that green gas emissions are the greatest contributors to the present global warming. The advert assumes that the audience values the environment more than the amount of money they spend (Butler 23). Purchasing an Audi model is expensive hence, only those who only care about qualit y will be helped by the advert. The advert harbors a contradictory message to the audience; the brand of a product does not always guarantee efficiency and accuracy as indicated by the use of an Audi.Advertising We will write a custom critical writing sample on Television Criticism in Advert specifically for you for only $16.05 $11/page Learn More As stated earlier, the advert has a varied range of meaning that depends on the context of the audience as guided by socioeconomic classifications in North America. The advert shows that despite all the efforts made by the government to ensure the country reduces its green gas emissions, there are individuals who are not concerned about the measures. The advert will sensitize North Americans on the need to control green gas emissions, which can be achieved by purchasing an Audi 2010 Green Car model. Work Cited Audi 2010 Green Car Super Bowl Commercial. YouTube, 14 May. 2011. Web. Bianculli, David. Teleliteracy: Ta king television seriously. California, CA: University of California Press, 1996. Print. Butler, Jeremy. Televsion,s Ebb and flow in the Postnetwork Era. New Jersay, NJ: Lawrence Erlbaum Associates, Inc., 2007. Print.

How Collin Powell Has Contributed to American History Research Paper

How Collin Powell Has Contributed to American History - Research Paper Example He was appointed by the President Kennedy as the military advisor to South Vietnam in 1962. During this era, he polished his leadership skills which were inherent. He is a former secretary of state, national security advisor and chairman of Joint Chiefs of Staff, the first African American to serve in any of those positions (Ciment 204). He graduated from a high school without having any definite ambition or direction in life. It was in City College, New York, where he discovered his calling and found his career in Military (Ryan np). This was the beginning of a career that continues to benefit all Americans today. Over the course of his career, he became one of the most popular American figures, representing the possibilities of American dream for millions of people around the world. As Colin Luther Powell said and I quote: â€Å"I was born in Harlem, raised in the South Bronx, went to public school, got out of public college, went into the Army, and then I just stuck with it.† Serving in Vietnam His first assignment was at the Fulda Gap (West Germany), where American and allied groups stood as an obstacle on Soviet Union’s most likely invasion route. In 1960s, Powell served two tours of duty at South Vietnam. He was commissioned a second lieutenant in the United States Army and was dispatched there along with 16000 military advisors by President Kennedy in 1962. He served as South Vietnamese advisor on his first tour, where he was wounded in 1963 by a Vietcong booby trap. In 1968 to 1969, he served as an Army Infantry officer, where he was also wounded badly in a helicopter crash. Despite of his injuries he managed to rescue two of his comrades from the burning helicopter for which he received a Soldier’s medal. For his valor and bravery in Vietnam, he was also awarded two Purple Hearts, a Bronze Star, the Legion of Merit. In 1971, he completed his MBA from George Washington University and was awarded the prestigious White House fellowshi p after being prompted to Major in the succeeding year. During the administration of President Nixon, he was assigned to the office of Management and Budget where he made a lasting impression on Casper Weinberger and Frank Carlucci. Later on, they would consult Powell for advice, when they both served as Secretary of Defense and National Security advisor, respectively, in the Reagan Administration. In 1973, he traveled to South Korea and took command of a battalion and then a year later, he returned as a staff officer to the Pentagon. He completed his military education in 1976 from National War College. He later on took command of the Second Brigade of the 101st Airborne division at Kentucky in the same year. In 1980, he completed his assignments as the Fourth Infantry Division at Fort Carson, Colorado. In 1987, he was in West Germany again serving as the commanding General in Frankfurt when he was called back to Washington to work with Frank Carlucci as a new National Security adv isor. Working with National Security Council Frank Carlucci was chosen to be the head of National Security which was, at that time, troubled due to the aftermath of Iran-Contra Scandal. Powell at that time was not unaware of what was going in NSC under Admiral John Poindexter and Oliver North. He had to face the issue of arms sales to Iran while working under Weinberger at the defense department. Being aware of

Abraham Lincoln and the Emancipation Proclamation Research Paper

Abraham Lincoln and the Emancipation Proclamation - Research Paper Example eneral antislavery policy† (Civilwarhome, n.d.) The political and social conditions of the late 19th century stand testimony to these reasons behind the Emancipation Proclamation. Historians like Historian Benjamin Quarles wrote: â€Å"As a constitutionalist Lincoln was dedicated to the preservation of the Union.† (Abraham Lincoln Papers, n.d.). Preserving the Union and to uphold the constitution were the primary motives of Lincoln, in which he was honest. One of the primary reasons for which the Emancipation Proclamation was deemed necessary has been predicted and stated to be one of political object. It was the period of the American Civil War. It was obvious that Lincoln issued the Proclamation in the capacity of the Commander-in-Chief with no constitutional color nor as an amendment but only as a necessary war measure Abraham Lincoln Papers, n.d). As not all the slaves were released from slavery, most of them were motivated to run to the Union Lines in order to save themselves as refugees of slavery. Regarding this, the Secretary of State William H. Seward said "We show our sympathy with slavery by emancipating slaves where we cannot reach them and holding them in bondage where we can set them free† (Primary Sources: Workshops in American History. n.d.). Secondly, the Emancipation Proclamation made room for the enrollment of the freed slaves into the United States Army (Mr. Lincoln and Freedom. 2002). It was Civil War Period and more new soldiers were welcome. According to a statistics, almost 200,000 blacks, of whom most of them were freed slaves, became part of the Union Army (Holzer, Harold, Medford, Edna, & Williams, Greene Frank J. 2006.) As they added military strength to the North which led to the great win, later, Lincoln announced benefits to these soldiers. So, the Emancipation Proclamation, though did not make slavery illegal, paved a legally protected route for beneficial acts towards the slaves. Thirdly, the Emancipation Declaration stated

Lee Smiths Oral History, a Depiction Intricacies and Complexities of Essay

Lee Smiths Oral History, a Depiction Intricacies and Complexities of History - Essay Example And perhaps the point of the entire novel is to show readers the different facets of history, making it both rich and confusing; a field which is definitely more than just a simple narration of events in the past. Oral History is deemed by many not only to be Lee Smith's most popular novel, but more importantly her most complex work. The twists and turns that one has to go through reading the novel is quite evident as the piece is very challenging to read, much more to understand. However this complexity seems to be the very vehicle upon which Smith presents to readers the idea of how complex writing or telling history is. In this novel, Smith puts herself and the reader in the shoes of a historian, who is faced with the dilemma of gathering a large collection of stories and accounts of things in the past to present to the public in a simple and straightforward manner. By making the narrative intricate, Smith takes the reader along for a dizzying journey that most serious historians take. Smith cleverly uses different voices and points of view in the stories that the main character, Jennifer Bingham, had to hear.

Activism Essay Example | Topics and Well Written Essays - 1250 words

Activism - Essay Example The purpose of art activism is to be heard collectively. Its major focus lies on the issue at hand and not on the artist as an individual (Cohen-Cruz, 2002). Art activism moves people through what they see. It stirs up something inside the viewer to do something. It was a medium that has been used by many to change the course of history. Art activism can be expressed in many ways. The examples are many; the Harlem Renaissance in 1919-1929, it was an early depiction of an African-American activist art. There was Angelina Grimke’s play â€Å"Rachel†, the stage was used to be heard clearly that everyone is equal, regardless of color and race. In 1917 Lenin used the colorful festivals to advance his agenda in Russia. These are just few examples of the power of Activist art (Cohen-Cruz, 2002). Artistic skills can be used to attract the attention of the public; it is an aid for the public so it can look deeply on social and political issues. Concert for example can be used to promote peace on war stricken and famine stricken country like Africa. People respond to the message of the music, it touches the hearts of its hearers. Art has the capacity to move the audience to reevaluate the accepted views. It can direct by consent and not by force as someone puts it (Cohen-Cruz, 2002). Having declared everything, I want to move on to the proposal. To use arts in order to get people’s attention; and to make them see or understand, and to persuade them to get involved. I asked people about what they think or feel on specific subjects. Majority of people I asked are having difficulty on expressing their thoughts regarding certain issues. I find it even difficult extracting from them what they think about what makes them proud or what makes them happy and what will make them hate themselves. They even find it difficult to complete sentences like â€Å"I am satisfied when I (†¦Ã¢â‚¬ ¦), I hate myself when I (†¦Ã¢â‚¬ ¦), and I think self confidence is (†¦Ã¢â‚¬ ¦.). When I

Use of Enzymes for Clinical Diagnosis

Use of Enzymes for Clinical Diagnosis Clinical enzymology is branch off medical science deals with the usage of enzymes for diagnosis prognosis of various diseases. In general, each enzyme of clinical significance is found in many tissues of the body, and in healthy individuals, these enzyme exhibit very low levels in serum. In certain disease states or with cell injury, these intracellular enzymes are released into the blood and are indicative of the presence of a pathological condition. Quantification of enzyme levels in serum is useful in determining the presence of disease. Based on the individuals physical symptoms, several enzymes may be chosen for analysis to determine if a pattern develops that aids in identifying the tissue source of the enzyme elevation in the serum(2). The understanding of enzyme kinetics allows for laboratory measurement of plasma levels. Damaged or dying cells within organ can release enzymes into the circulation, these plasma enzyme levels can be used to develop a differential diagnosis of a patient with respect to specific organ disease and dysfunction(1). Like others analyte use for clinical chemistry analysis, specific pre-analytical influences have to be taken into consideration. Analysis of enzyme measurement would involve the process from the start to the end that comprises the pre-analytical factors, analytical and post analytical factors. Pre- analytical issues in the enzyme measurement include the types of specimens, the specific anticoagulants and preservative in the tubes and the specimen collection procedure. Table 2.0 describe the type of enzymes, the specimen of choice and the pre-analytical factors that can affect the enzyme measurement. Slight hemolysis can be accepted as there is no CK ain rbc, however severe or moderate hemolysis can cause enzymes and intermediates (adenylate kinase,ATP,glucose 6-phosphatea) liberated from the erytrocytes and may affect the lag phase and the side reactions occurring in the assay system(3) Lactate Dehydrogenase LDH Serum or heparanised plasma Plasma containing anticoagulant especially oxalate, should not be used. Haemolysed specimen 150 times LDH in rbc than serum(3) Alkaline Phosphatare ALP Serum or haparinized plasma ALP-, free hemolysis. Complexing anticoagulants such as citrate,oxalate, and edta must be avoided. Storage and doing test later than 4 hours can cause loss of activity EDTA concentration in the sample-reagent mixture, causing chelation of metallic cations, and this can affect the activity of the alkaline phosphatase Gamma Glutamyl Transferase GGT Serum free from hemolysis preferred. EDTA -plasma ( up to 1 mg/mL blood) can be used Heparin produces turbidity in the reaction mixture; citrate, oxalate and fluoride depress activity by 10 15 % The rate of disappearance of substrate or the rate of appearance of product had been utilized for enzyme measurement. Usually, measuring small increase in product it is much easier than to measure small decrease in a large amount of substrate. In some enzyme measurements, neither the product not the substrate of a chemical reaction can be measured conveniently. In such cases the enzymatic reaction can be coupled to another reaction that uses the product of the enzyme catalyzed reaction to produce an indicator substance (1). The rate of change in concentration of substrate or product is the principle of kinetic method for most of the enzyme measurement. The accuracy of Kinetic makes it easier to detect changes in reaction conditions and samples requiring dilution. In a kinetic reaction, the rate of reaction can be expressed as ΔP/ΔT, the change in amount of per unit time. The amount of enzyme in a sample is measured by the rate of reaction  catalyzed by the enzyme. This rate is directly proportioned to the amount of enzyme and is expressed in enzyme unit, IU/L (4). Substrate depletion phase is a period during an enzyme assay when the concentration of substrate is falling and the assay is not following zero-order kinetics(5). The amount of substrate must be present in sufficient quantity, so that the reaction rate is limited only by the amount of enzymes. In order to get optimal method of enzyme measurement, the substrate concentration is one of the important parameters. It is essential for the concentration of the substrate(s) is saturating during the measured period of the reaction(6). At saturating substrate concentrations, the reaction velocity is pseudo zero order with respect to the substrate and the velocity is proportional only to the enzyme concentration. Figure 1.0; describe the importance of substrate depletion in enzyme measurement. Enzyme activity High Moderate Low Substrate depletion Substrate depletion Lag phase Absorbance Time Figure 1.0 Enzyme activity can be calculated from a plot of absorbance versus time when monitoring an enzyme-catalysed reaction. When reagents and serum are mixed, there may initially be a period of a time when mixing and any preliminary reactions occur; this is termed the lag period. Following this phase, the reaction will proceed at zero-order kinetics (V max); at this point, the rate of appearance of product (as measured from the slope of the line, ΔA/ΔT) is directly proportional to the enzyme activity present. As the reaction proceeds and substrate is depleted, the rate of reaction will fall below V max and the plot is no longer linear. At this point, the reaction is no longer zero order with respect to substrate concentration; rate of reaction is now dependent on both amount of substrate (which is declining) and amount of enzyme present, making it difficult to calculate amount of enzyme present. (Adapted from Henrys Clinical Diagnostic and Management by Laboratory Metho ds) An organic component of enzymes is called coenzyme. Coenzymes participate in many of the enzyme analyses performed in the clinical laboratory. As the coenzyme make up a part of the active site, the role of this coenzyme in enzymatic transamination is crucial as an example the use of pyridoxal phosphate for expression of enzyme activity for aspartate aminotransferase and alanine aminotransferase measurement(7). Table 3.0 describe the enzyme, the coenzyme and the clinical relevance of the enzyme measurement for laboratory diagnosis. In conclusion, the type of assay method, sample preparation, age and storage conditions are the variables that have to be taken into consideration in the determination of enzyme activity. Other important variables in determining enzyme activity include temperature, pH, concentration of substrate, concentration of cofactors of the assay, use of other enzyme reactions as indicators, and whether the forward or backward reaction is used to measure the enzyme. All of these variables can lead to significant differences in enzyme activity between methods (1). Enzyme Co-enzyme Clinical relevance Creatinine kinase (CK) Nicotinamide adenine dinucleotide Elevations of total CK in serum are associated with cardiac disorders, such as AMI, and skeletal muscle disorder, such as muscular dystrophy. Occasionally,elevations are due to central nervous system, including seizures and cerebral vascular accidents. CK-MB values greater than 6 % of total CK are suggestive of AMI. When AMI is suspected, troponin is assayed in conjunction with CK-MB, and sometimes myoglobin is assayed. Following AMI, Ck-MB levels rise within 4-6 hrs,peak at 12-24 hours, and return to normal within 2-3 days(2). Aspartate aminotransferase pyridoxal phosphate AST is used to evaluate hepatocellular disorders (up to 100 times upper reference limit in infectious mononucleosis, and up to 4 times upper reference limit in cirrhosis), skeletal muscle disorders ( up to 8 times upper reference limit) and acute pancreatitis(8). In AMI, AST rises within 6-8 hours, peaks at 18-24 hours, and return to normal within 4-5 days. AST is not used to diagnose AMI, but awareness of the AST pattern may be useful when ruling out other disorders, including concurrent liver damage(2). Lactate dehydrogenase (LD) NAD Elevated in cardiac disorders (AMI), hepatic diseases (viral hepatitis,cirrhosis,infectious mononucleosis),skeletal muscle diseases, haemolytic and haematological disorders (acute lymphoblastic leukemia) In AMI, LD levels rise within 8-12 hours, peak at 24-48 hours, and return to normal in 7 10 days. Although LD and LD isoenzymes are not used to diagnose AMI, knowledge of their pattern may be useful when assessing concurrent liver damage(2).

Escape :: essays research papers

SettingThe story Escape by R.A. Montgomery takes place in the year of AD 2035. The place is in the country of Dorado. It first starts off in a maximum-security prison. The rest of the story takes place in the terrain of Dorado. There are many other little settings that are not important. ThemeIn this story (Escape) there are more than one theme. One of the themes is that don't trust anyone when you are on the run. Another is plan ahead on your escape. There were only two obvious themes to this story. CharacterizationThere are two characters that should be put in characterization. The first one is Milma. She is the leader of the resistance in Dorado. She is in her early thirties. She is a tall, slim woman with long red hair. There is a bounty for her head. The other character is Matt. He is Milma's bodyguard. He is also in his early thirties. He is a build tall man with short, curly blond hair. It is Matt's responsibility to protect and safely get her out of Dorado.Plot Summary1. The spy leader breaks out of a maximum-security prison.2. After you escape you hide in a barn and meet Milma the resistance leader, her bodyguard Matt and a computer specialist named Haven.3. You are waiting at the small runway for your escape plane and there is no plane in sight.4. You decide to go back to town because it was too risky of being caught. 5. You go to Matt's friend Julio's house to stay safe.6. They decide to separate and meet at a safe house in Santa Fe. 7. Secret Agents come to Julio's house to check for the fugitives but they get out in time. They are all out in the back alley when they realize that Haven is not with them.8. You and Matt go back to look for Haven.9. They look around the house for Haven but no sign.10. They go in the kitchen, there was no sound at all. They go in the living room and hear familiar voice say put your hands in the air. It was Haven. He was the Captain of the Secret Police.RecommendationI enjoyed the book Escape. I thought it was very good. It was a very unpredictable book. It kept me on the edge of my seat. If you like adventure books I recommend this book for you.

Branding and advertising Essay

In recent years there has been more of a shift towards more branding and advertising as opposed to focusing on product development, resulting in some companies having strong advertising campaigns coupled with a non-successful product. These observations lead to an important marketing theorem: Successful brands are built on successful products. The belief is that without great products, great brands could neither not exist nor withstand the competitive market. In a short paper, answer the following questions pertaining to the theorem. †¢Do you agree or disagree (partially or completely) with the theorem that successful brands are built on successful products? Why or why not? †¢Provide examples of brands and their products that a) prove the theorem and b) disprove the theorem. Explain your reasoning. †¢Why do so many companies appear fixated on branding rather than on ultimately developing successful products? In real terms, how would you as a marketing executive balance these two marketing forces? In recent years there has been more of a shift towards more branding and advertising as opposed to focusing on product development, resulting in some companies having strong advertising campaigns coupled with a non-successful product.