A Study of Consumer Perception of “Ready to Eat” Products...

A Report on A Study Of Consumer Perception Of â€Å"Ready To Eat† Products Among Working Class Women In Erandwane Area In Pune City MASTER OF BUSINESS ADMINISTRATION Introduction Ready to eat food items has already gained wide scope in western world and in recent years it gaining popularity in India. A busy lifestyle has made Indian women very hectic to cook and eat thus â€Å"ready to eat food† items are gaining wide interest. On account of this many firms are seeing this, a golden opportunity. Companies like Haldiram, Nestle, and ITC are already working in this area. In today’s scenario, first came canned foods, frozen foods, and ready to cook and now the era of ready to eat food .Considering the time value for the†¦show more content†¦1. Primary: Primary data is the first hand collection of data. In this study we have used Questionnaire as our instrument for primary data collection. 2. Secondary: Secondary data is the data which is already available and published somewhere. For this study we have used journals, Magazines, related websites. Type of research: Descriptive: Descriptive research includes surveys and fact-finding enquiries of different kinds. The major purpose of descriptive research is description of the state of affairs as it exists at present. So we are using this method as there is no control over the variables; we can only report what has happened or what is happening. Sampling: It is the statistical method of representative data or observations in a group(lot, batch, population, etc.) * Technique : Simple Random Sampling * Sample Size : 50 * Total population : 50,000*(www.wikiprdia.org) Scope of research: 1. The study was based on primary data collected from sample consumers by survey method. 2. The research is done in Erandwane area. 3. The target is for working women in this area. 4. Research location is in Pune city. Limitations: 1. The sample may not totally represent the whole section of the population because of different backgrounds. 2. The reluctancy of the responses from the population. 3. Invalid information . 4. Being college student, weShow MoreRelatedBrand Audit Secondary Research Report4950 Words   |  20 PagesIndian market. As a part of the Brand Exploratory, to analyse and learn about the customer perception, we have carried out focus group discussion, depth interviews and an online survey. These interactions helped us to understand more about how consumers of various age groups view Maggi and the related products. The scope of this study is not limited to Maggi Noodles but for the Maggi line extension products as well. We have also presented the brand elements and images associated with Maggi. An analysisRead MoreMaggi Noodles Marketing Plan2715 Words   |  11 PagesPREFACE This is an assignment on the marketing plan of Maggi Noodles in India. This project focuses on the marketing plan of the product. 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